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Tuesday, January 24, 2012

Richard Harlos and Angel Leon: Stop Crying and Get with the Program | Theorize Art


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Richard Harlos  -  12:57 PM  -  Public
The difference between clinging to an old mindset, and adapting to the ever-evolving real-world, is a matter of perspective. Consider what SOPA/PIPA were about, then take a moment to consider a fresh perspective from +Angel Leon on how to "solve" the "problem" without resorting to iron-fist legislation:
Angel Leon's profile photoAngel Leon originally shared this post:
Film makers, the solution to piracy is very easy, stop crying and get with the program

I just watched a lot of film makers crying about how their movies are being "stolen" every day and seeing rogue websites monetizing on their movies.

They keep talking about how they made DVD deals that make no sense no more because people are watching their movies for free the day after the release online (and why on earth are you putting the financial fate of your indie film solely on a format that's dying? hint, the people that are pirating your content aren't doing so on DVD, they're getting it through the internet remember?)

Then you go on to say the solution to your problem without paying attention to your own words "the pirate websites are making money on advertising and we can't do anything about it!"

Are you listening to yourselves?

The solution is doing exactly what the pirate websites are doing Make your content free and monetize it on ads YOURSELF, use your film to advertise itself and merchandise around it GLOBALLY.

When your movie is done, give it for free on YOUR website, put ads on it, and place links for people to buy your DVD, Blueray, T-Shirt, Special Edition Sets, Action Figures. etc.

Make your content available through Creative Commons licenses, allow for it to be remixed, let your cultural impact reach others in ways you didn't imagine, a Creative Commons license forces the sharer or remixer to give you attribution and incredible things can happen to your film when it reaches audiences you never intended in ways that you never intended.

Here you have the cheapest most effective content distribution tools available in history at virtually no cost and you're not using them. Sharing your film with a Creative Commons license gives others a clear signal to share the content for you, you don't even have to be there to give people permission when you do it in advance.

Sharing your content is FREE MARKETING that can open so many business opportunities for you. And all this time you're stuck on selling tickets and DVDs, the most expensive 2 ways to distribute your films, the worst distribution channels controlled by box office and retail mafias that will take a big cut of the sales, when all this time you could be saving so much on marketing and distribution worldwide. It's almost unbelievable that you're still missing out on these opportunities and saying the film industry will die when it now has a worldwide audience instantly.

Put your movie on YouTube as well and apply for monetization, you'll get millions of viewers WORLDWIDE there too and get a great CPM rate on video advertising.

If you make it hard for people to see your movie while others are making it easy you are pushing business away, no matter what technology or law they pass, if someone really wants to see your movie and it's not easy for them to access legally (not in theaters, not in DVD, or they just can't afford to pay you) they are going to get it so it might as well be you spreading the content, tracking all the views, and monetizing all those free views yourself.

If it works out for the pirates, it will work 10 times better for you because you are the source of the content, you will be ranked first on search engines, and you will sell copies and merchandise, guaranteed.

You're the only people complaining about having too many customers. Stop thinking of a scarcity based business model, you have a product that can be copied endlessly, why not make use of that amazing feature?
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